Active Advertising

It is a “cloud” technology platform that facilitates access to all public sector information (open data) and accountability through a network of public or private information points (digital screens, citizen service kiosks, TV…). Governalia Digital Advertising reuses public sector content (e-administration, employment, health, tourism, education…) and transforms them into institutional digital advertising to sensitize and inform citizens about the services and public content at their disposal:

• In a “scalable” and “affordable” way using business models based on “the Cloud” (Cloud Computing).
• Reusing European, national, regional and local information Public Sector Information (PSI) – OPEN DATA.
• And bringing it closer to citizens through Interactive Public Service Advertising (i-PSA) – Institutional Advertising.